Dept. Stores to Offer Era Change Commemorative Items on May 1


Tokyo, April 21 (Jiji Press)--Japanese department stores are planning to sell or offer free of charge commemorative items on May 1, when the country's new era, Reiwa, is set to start, in line with Crown Prince Naruhito's accession to the throne on the day.

With the country going into an Imperial succession-related 10-day holiday on Saturday, they are busy trying to boost the celebratory mood. Department stores are also aiming to expand sales during the holiday period, when a number of people are expected to go out for shopping.

On the first day of the Reiwa era, Matsuya Co.'s <8237> outlet in Tokyo's posh Ginza district will welcome customers with a trumpet fanfare when it starts the day's operations at 10 a.m.

The store will distribute special "anpan" sweet rolls and "masuzake," or sake served in a square cup, each to the first 100 customers. In addition, a performance is slated in which a calligrapher will write two kanji characters for Reiwa on a huge piece of "washi" traditional Japanese paper.

Daimaru Matsuzakaya Department Stores Co.'s Matsuzakaya store in Tokyo's Ueno district will offer traditional sweets with Japanese characters reading "Hello, Reiwa" on them to the first 248 customers, as Reiwa will be the 248th era name since the first era name, Taika, was introduced in 645.

[Copyright The Jiji Press, Ltd.]

Jiji Press