Fanfare, Celebratory Events Mark Start of Japan's New Era

Economy

Tokyo, May 1 (Jiji Press)--Department stores held special events on Wednesday as Japan's new era, Reiwa, started the same day in line with the ascension of Emperor Naruhito.

A trumpet fanfare welcomed the first Reiwa era customers to Matsuya Co.'s <8237> outlet in Tokyo's posh Ginza district, when the department store opened for the day at 10 a.m.

The department store presented special "anpan" sweet red bean buns and "masuzake," or sake served in a square wooden cup, to each of the first 100 customers.

"I came here for an anpan," said a man in his 40s from Tokyo's Edogawa Ward who had waited for three hours before the opening. "I feel brilliant and economically confident" with the start of the new era, he said.

A 29-year-old man from Tokyo's Itabashi Ward who visited the department store with a woman said that they came to the store to buy cosmetics. "We hope we can contribute to the economy by shopping," he said.

[Copyright The Jiji Press, Ltd.]

Jiji Press