NTT Docomo to Cut Smartphone Purchase Costs by One-Third

Economy

Tokyo, May 16 (Jiji Press)--NTT Docomo Inc. <9437> said Thursday that it will introduce a new sales method allowing customers a reduction of up to one-third in payments for high-priced smartphone purchases.

The move is designed to reduce customers' costs as smartphone prices are expected to rise after the separation of mobile phone purchase costs and communications fees, set to be made mandatory in Japan as early as this autumn.

The major Japanese mobile phone carrier will offer the program at sales outlets across the country from June 1, covering iPhones of Apple Inc. and smartphones operating on Google Inc.'s Android. The company plans to increase the number of models eligible for the service in stages.

Under the new method, if a smartphone is bought in a 36-month installment plan and the device is returned to the company two years after the purchase, the customer will be exempted from payments for the remaining 12 months.

Customer can choose to continue using their smartphones by completing the three-year installment payment plan.

[Copyright The Jiji Press, Ltd.]

Jiji Press