McDonald's Japan Fined 21 M. Yen for Misleading Ads

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Tokyo, May 24 (Jiji Press)--Japan's Consumer Affairs Agency on Friday fined McDonald's Holdings Co. (Japan) <2702> 21.71 million yen for allegedly violating the law against misleading representations.

The company broadcast television commercials between August and September 2017 for its Tokyo Roast Beef Burger, hinting that slices cut from a chunk of meat were used for the product.

Actually, the company used restructured meat, according to the agency. Posters for the burger also included similar misleading representations.

Tokyo Roast Beef Burger was a limited-time product sold only for three weeks in 2017 at some 2,900 outlets across the country, company officials said.

McDonald's Holdings takes the matter seriously and promises to make efforts to provide easier-to-understand product information, the officials said.

[Copyright The Jiji Press, Ltd.]

Jiji Press