Seven & i, Coca-Cola to Use 100 Pct Recycled Bottles in Japan

Tokyo, June 6 (Jiji Press)--Seven & i Holdings Co. <3382> and Coca-Cola (Japan) Co. have announced plans to use bottles made purely from plastic bottles collected at Seven & i retail stores for a new beverage.

The project is billed as the world's first in which a group sells a product using a recycled bottle made from bottles collected by the same group.

The recycled bottles will be used for Hajime Ryokucha, a green tea product jointly developed by the two companies, according to their announcement Wednesday.

The product will hit the shelves at 24,000 Seven & i group stores across the country, including Seven-Eleven Japan Co. convenience stores and Ito-Yokado Co. supermarkets from Monday.

Seven & i plans to increase plastic bottle collection machines at group outlets by about 1,000 every year.

[Copyright The Jiji Press, Ltd.]