Foreign Travelers to Nonmetropolitan Areas Growing: Report


Tokyo, June 21 (Jiji Press)--About 18 million foreign travelers visited regions outside of the Tokyo, Nagoya and Osaka metropolitan areas in 2018, some 40 pct more than the number of travelers who visited only the metropolitan areas, an annual government report showed Friday.

The figure marked steady growth from 10.2 million in 2015, according to the 2019 white paper on tourism, which was adopted at a cabinet meeting on the day.

Of the 31.19 million foreign travelers to Japan last year, 57.7 pct visited regions outside of the three metropolitan areas and spent more than one trillion yen.

The report found that foreign travelers seeking so-called intangible goods consumption, such as travelers wanting to experience skiing, hot springs and nature tourism, have a strong tendency to visit nonmetropolitan areas.

Such travelers also tend to spend more per head than those who do not engage in experience-based consumption.

[Copyright The Jiji Press, Ltd.]

Jiji Press