Philip Morris Japan Gets Govt Order over False IQOS Ads


Tokyo, June 21 (Jiji Press)--Japan's Consumer Affairs Agency on Friday ordered Philip Morris Japan to take action over alleged false advertising for discounts on IQOS smoking devices.

The Japanese arm of Philip Morris International Inc. distributed brochures at convenience stores nationwide between September 2015 and May 2018 saying special discounts were being offered on IQOS products for limited periods.

But the discounts were not limited to the designated periods, agency officials said.

The agency recognized that the practice violated the law against misleading representations, ordering Philip Morris Japan to take steps to prevent any similar issues from happening in the future.

IQOS holds the top share in the heat-not-burn tobacco market in Japan, with 5.4 million users as of the end of March 2018, company officials said.

[Copyright The Jiji Press, Ltd.]

Jiji Press