Japanese Firms Develop Musical Toothbrush for Kids

Economy

Tokyo, July 4 (Jiji Press)--Kyocera Corp. <6971>, Lion Corp. <4912> and Sony Corp. <6758> said Wednesday that they have jointly developed a musical toothbrush for children who dislike brushing their teeth.

The Possi toothbrush has a piezoelectric device developed by Kyocera installed in its head that changes electric signals to sounds, the Japanese companies said.

Music played by the toothbrush can hold the attention of children while their parents brush their teeth, the companies said. It can be used in conjunction with a smartphone app or a digital music player.

The musical toothbrush project, led by young and midcareer workers from the three companies, uses crowdfunding, a scheme that allows a new product to be released in a flexible and swift manner.

Crowdfunding also can be used to gauge demand for a new product.

[Copyright The Jiji Press, Ltd.]

Jiji Press