Liquid Baby Formula Enjoys Strong Sales in Japan

Economy

Tokyo, July 13 (Jiji Press)--Liquid baby formula has been enjoying strong sales in Japan since their release in March, attracting demand from child-rearing families as they are ready to drink and can be stored at room temperatures.

Shipments by Ezaki Glico Co. <2206> have reached some three times as many as initially expected. Meiji Co.'s initial shipments were two times higher than its projection.

The companies aim to expand sales by making their products available at vending machines.

Liquid baby formula, mainly made from milk, are sealed under aseptic conditions after the addition of extra nutrients necessary for babies.

Japan lifted a ban on the production and sale of liquid baby formula products in August last year. Currently, Ezaki Glico and Meiji are authorized to sell such products.

[Copyright The Jiji Press, Ltd.]

Jiji Press