Hayase Becomes Orion Breweries President

Economy Society

Naha, Okinawa Pref., July 22 (Jiji Press)--Orion Breweries Ltd. said Monday that Keiju Hayase, 51, who previously served as executive at Japanese units of major foreign companies, became president and chief executive officer at the fifth-largest Japanese beer maker the same day.

Orion Breweries, based in the city of Urasoe in the southernmost prefecture of Okinawa, aims to shore up its sluggish beer operations by inviting Hayase, 51, who has sophisticated corporate management know-how, as its chief. It is the first time for the brewer to install an outsider as its top leader since its founding in 1957.

Hayase has served in such posts as president of the Japanese unit of Canadian sportswear maker Lululemon Athletica Inc. and vice president of women's underwear maker Triumph International (Japan) Ltd.

"I want to make Orion Breweries, a symbol of Okinawa, into a brand that is more loved," Hayase told a press conference in Naha, the capital of Okinawa.

In 2018, shipments of beer and quasi-beer in Japan by the country's top five brewers hit a record low for the 14th straight year.

[Copyright The Jiji Press, Ltd.]

Jiji Press