Coca-Cola Japan to Fully Launch Alcoholic Drink Biz

Economy

Tokyo, July 22 (Jiji Press)--Coca-Cola (Japan) Co. is making preparations for its full-fledged entry into the alcoholic beverage market, company sources said Monday.

In May last year, the company launched a canned "chuhai" spirits-based product in the Kyushu southwestern Japan region on a trial basis.

Coca-Cola (Japan) plans to sell the product, "Remondo," nationwide from this autumn, mainly at supermarkets and convenience stores, the sources said.

The company aims to make canned chuhai into a key revenue source at a time when the market for carbonated drinks, its main products, faces slow growth.

Sales of chuhai products in Japan have doubled in around 10 years as they are cheaper than beer and offer various tastes.

[Copyright The Jiji Press, Ltd.]

Jiji Press