Tokyo Motor Show to Give Free Entry to High School Students
Tokyo, July 30 (Jiji Press)--The Japan Automobile Manufacturers Association said Tuesday that it will grant high school students free admission to the Tokyo Motor Show in an attempt to boost interest in automobiles and motorbikes among families with children and younger generations.
In past years, only people up to junior high school age were eligible for free admission to the show, the largest auto event in Japan.
In addition to the free admission, JAMA is teaming up with the operator of KidZania work-experience theme parks to set up areas where children can learn about professions such as auto technicians.
The main exhibition organizer is also planning to cooperate with major companies outside of the automobile industry, such as Panasonic Corp. <6752> and Nippon Telegraph and Telephone Corp. <9432>, to set up exhibits that merge automotive technology with technologies for home appliances and information and communications, to woo visitors of all ages with a look at life in the near future.
Major foreign automakers such as Germany's Volkswagen AG will be skipping this year's Tokyo Motor Show due to the shrinking Japanese market.
[Copyright The Jiji Press, Ltd.]