Summer Sales Battle Heating in Japan with Rainy Period Ending


Tokyo, July 30 (Jiji Press)--The summer sales battle is intensifying in Japan, as this year's rainy period ended in eastern and central regions, including Tokyo and Nagoya, after bringing a record-breaking lack of sunshine.

The Japan Meteorological Agency has declared an end of the rainy period in most parts of Japan. Temperatures are forecast to be higher than usual for the rest of summer across the country excluding the Okinawa southernmost region.

Leisure facilities and the beer industry are pinning their hopes on making up for the dampened start of their summer sales due to unseasonable coolness in the first half of July.

Families and others on Monday flocked to pools at amusement park Toshimaen in Tokyo, which struggled to attract customers until mid-July, when the country was engulfed in long spells of rain.

The number of visitors "exceeded the year-before level over the three days from Friday," a Toshimaen official said. "We want to see a further surge."

[Copyright The Jiji Press, Ltd.]

Jiji Press