Retailers Improving Foot Measuring Services to Sell Shoes


Tokyo, July 30 (Jiji Press)--Japanese department stores are improving their services to measure feet at selling space for shoes to make it easier for shoppers to find a perfect fit.

The services are gaining popularity, mainly among women, who sometimes have to wear pumps or high heels at their workplaces and are thus likely to have blisters and bunions.

Special measuring equipment and advisers are among the main features of the improved services, aimed at helping female customers resolve problems with their feet by supporting their selection of shoes.

Isetan Mitsukoshi Holdings Ltd.'s <3099> flagship Isetan outlet in Tokyo's busy Shinjuku district is set to introduce in August foot measurement equipment featuring three-dimensional technology. Customers can try on shoes that are selected based on data obtained through the equipment.

"Customers who wear pumps for long hours have a strong preference for shoes that fit well," a sales clerk at the Shinjuku store said.

[Copyright The Jiji Press, Ltd.]

Jiji Press