Tokyo Games Seen Offering Biz Chances to Sports Tech Startups


Silicon Valley, Aug. 26 (Jiji Press)--Attention is being paid to "sports tech" startups that use information technologies in providing new ways of watching sporting events and advising athletes on methods of training.

In Japan, moves to introduce such sports-linked IT have been gaining pace, with less than one year to go before the Tokyo Olympics and Paralympics.

Last year, Japanese advertising giant Dentsu Inc. <4324> and Scrum Ventures, an investment company with business bases in Japan and the United States, jointly launched a program supporting startups engaged in the sports business.

Twelve firms selected from across the world, including Tokyo-based Ventus Inc., which offers a service allowing people to cheer sports teams and athletes by buying digital trading cards, showcased their technologies and ideas at a related event held in San Francisco on Tuesday last week.

Of them, U.S. display technology company Misapplied Sciences exhibited its technology enabling spectators of sporting events to watch different images. The firm is in talks for demonstrating the technology at the opening ceremony for Japan's new National Stadium, located in Tokyo, in December.

[Copyright The Jiji Press, Ltd.]

Jiji Press