Liquid Baby Formula Gaining Traction as Emergency Stockpile

Society Lifestyle Politics

Tokyo, Aug. 31 (Jiji Press)--More and more local governments in Japan are adopting liquid baby formula as emergency stockpiles in place of powdered products, after the government lifted its ban on production and sales of the liquid type in the country in August last year.

Some local governments are buying liquid formula, which can be stored for up to a year at room temperatures, in bulk as Japanese food makers started to enter the market.

Liquid formula, common in Northern European and other countries, was not popular soon after the removal of the ban, however.

After a powerful earthquake hit the northernmost prefecture of Hokkaido in September last year, the Hokkaido government issued a notice calling on local municipalities to be careful about distributing liquid formula to affected residents with babies. The notice read, "There has been no precedent of liquid formula being used in Japan, and hygiene management is difficult."

At the time, the Tokyo metropolitan government sent a total of 1,050 bottles of liquid baby formula to five affected Hokkaido towns.

[Copyright The Jiji Press, Ltd.]

Jiji Press