Event to Promote Sake Held in India

Society Lifestyle

New Delhi, Sept. 5 (Jiji Press)--An event to introduce Japanese alcoholic beverages such as sake rice wine and "shochu" distilled spirits to Indian distributors and hotel officials was held Wednesday at the Japanese embassy in the country's capital of New Delhi.

Nine Japanese breweries participated in the annual event, the third of its kind, hoping to further spread the consumption of Japanese alcoholic drinks in the South Asian country.

"Wine consumption is high in India, so I feel the potential of sake becoming popular," said Takenosuke Yasufuku, the 46-year-old president of Kobe Shu-Shin-Kan Breweries Ltd. in Hyogo Prefecture, western Japan.

"Speaking to about 10 Indian companies gave me confidence," said Yasufuku, who joined the event for the first time.

Other participant companies included Gassan Sake Brewery Co., based in Sagae, Yamagata Prefecture, northeastern Japan, and Ninki Inc., based in Nihonmatsu, Fukushima Prefecture, also northeastern Japan.

[Copyright The Jiji Press, Ltd.]

Jiji Press