Ajinomoto to End Cereal Sales Contract with Kellogg

Economy

Tokyo, Sept. 6 (Jiji Press)--Japanese seasoning maker Ajinomoto Co. <2802> said Friday it will scrap a contract to distribute and sell cereal products of U.S. producer Kellogg Co. in Japan.

Ajinomoto has been selling Kellogg cereals since 1962. The contract, however, will be terminated at the end of next March.

Kellogg (Japan) G.K., a Japanese unit, proposed terminating the contract without renewing it.

From next April, Kellogg will distribute and sell Corn Flakes, Frosted Flakes and other products in Japan independently.

Ajinomoto has "achieved its initial target of popularizing cereal products," an official said.

[Copyright The Jiji Press, Ltd.]

Jiji Press