Apple iPhone 11 Released in Japan

Economy

Tokyo, Sept. 20 (Jiji Press)--Apple Inc.'s newest iPhone 11 series of smartphones were released in Japan on Friday, with major mobile phone operators offering incentives to spur demand.

NTT Docomo Inc. <9437>, KDDI Corp. <9433> and Softbank Corp. <9434> offer a 64-gigabyte standard iPhone 11 at between 80,000 yen and 90,000 yen, some 10,000 yen cheaper than the current iPhone XR.

The incentives introduced by the companies allow consumers to buy a standard iPhone 11 for between 40,000 yen and 70,000 yen, depending on storage size.

The actual cost of the iPhone 11 Pro Max, the top of the three new models, which carries three camera lenses and a large screen, is between 60,000 yen 120,000 yen.

The companies introduced the incentives under new rules requiring mobile phone carriers to separate communication fees and handset prices.

[Copyright The Jiji Press, Ltd.]

Jiji Press