Japan Keen to Tap Special Beer Demand during Rugby World Cup
Newsfrom JapanEconomy Sports
Tokyo, Sept. 21 (Jiji Press)--Brewers and eateries in Japan are gearing up to tap special demand for beer during the 2019 Rugby World Cup in the country, which is expected to attract some 500,000 visitors from overseas.
Earnest efforts are being made to prevent beer inventories from running out at the 12 competition venues across Japan, and nearby restaurants and pubs.
In Britain and other countries where rugby is a major pastime, people, with a beer in hand, enjoy talking about games of the sport at stadiums, restaurants or pubs before, during and after the matches.
The organizing committee of the ongoing World Cup predicts that up to as much as 100,000 350-milliliter glasses of beer could be consumed per match at the stadium alone.
The committee has called on municipalities hosting the stadiums and eateries around the match venues to procure sufficient amounts of beer in advance, warning that a sold-out situation could spark complaints from spectators from abroad.
[Copyright The Jiji Press, Ltd.]