Japan Food Makers Eye Household Disaster Food Stockpile Market


Tokyo, Oct. 15 (Jiji Press)--In a country where natural disasters such as earthquakes and typhoons are commonplace, Japanese food makers are increasingly calling on consumers to keep an emergency food stockpile containing familiar products that they regularly eat.

These companies are promoting the idea of each household keeping a rolling stockpile as a way of constantly updating disaster food supplies, in which old food stock is regularly replaced with new items by consuming the old food stock before its best-before dates.

Keeping a rolling stockpile is said to increase people's awareness of disaster prevention and also has a stress-reducing effect that comes from a sense of security for being well prepared.

The agriculture ministry recommends the rolling food stockpile method to prepare for natural disasters and suggests keeping a stockpile of at least three days' worth of food and water.

Japanese food makers are eager to offer products that can become part of customers' rolling food stockpile. By having customers regularly purchase their products, these companies hope to build a long-term relationship with them.

[Copyright The Jiji Press, Ltd.]

Jiji Press