All 4 Major Japan Brewers Incur Lower Sales in Oct.


Tokyo, Nov. 13 (Jiji Press)--Sales of beer and beer-like products in Japan in October fell from a year before at all four major domestic brewers after the Oct. 1 consumption tax hike, their data showed Wednesday.

A special boost from the Rugby World Cup, which brought many foreign visitors to Japan, was more than offset by lower demand after a surge that preceded the tax rise to 10 pct from 8 pct.

Asahi Group Holdings Ltd. <2502> and Kirin Holdings Co. <2503> both posted a sales drop of 13 pct. Sales decreased 8 pct for Sapporo Holdings Ltd. <2501> and 6 pct for Suntory Beer Ltd.

Most of their mainstay beer products performed poorly. Asahi's Super Dry saw sales fall by 12 pct, Kirin's "Ichibanshibori" by 9 pct and Sapporo's Black Label by 7 pct.

Meanwhile, sales of The Premium Malt's of Suntory stayed flat, helped by the success of its marketing tactic to sell the beer with snacks.

[Copyright The Jiji Press, Ltd.]

Jiji Press