Founder's Grandson to Head Sanrio in 1st Leadership Change

Economy Society

Tokyo, June 12 (Jiji Press)--Sanrio Co. <8136>, the creator of popular character Hello Kitty, said Friday that Senior Managing Director Tomokuni Tsuji will become president and chief executive officer on July 1 in the first leadership change since the company's founding in 1960.

Tsuji, 31, is the grandson of Sanrio's founder, current President and CEO Shintaro Tsuji, 92, who will become chairman.

The elder Tsuji will maintain his representative right and continue to be involved in the company's management.

Shintaro established the company's forerunner Yamanashi Silk Center Co. in 1960. Hello Kitty, which made its debut in 1974, enjoys wide popularity in Japan and aboard.

At a news conference, the incoming president said the company will aim for growth by making good use of the characters it has long fostered.

[Copyright The Jiji Press, Ltd.]

Jiji Press