• Aging Consumers Reshaping Japanese Market

    The graying of Japanese society has progressed to the point where nearly 27% of the population is now aged 65 or older. While an expanding elderly market is creating new business opportunities, concerns about old-age insolvency are also spreading. This series presents a portrait of Japan’s hyper-aged society through consumption data for the elderly, their diversifying needs, and the distribution industry’s strategies in the senior market.