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Cosmetics in Japan

Japanese cosmetics span new and traditional varieties. The wide choice of beauty products also continues to adapt to meet the evolving needs of users.

Nail Salons in Japan

Japan’s nail salons are popular with international visitors who wish to experience local styles. Nail art in Japan, more flamboyant than in the West, can include 3D decorations and anime characters in the design.

Japan’s Beauty Salons Becoming Tourist Destinations

The rapid influx of visitors to Japan has opened up new business opportunities with overseas tourists showing a particular interest in Japanese beauty salons. This article looks at what salons are doing to attract a foreign clientele.

Soaking up the Benefits: Japan’s Hot Springs TraditionMatsuda Tadanori

Japanese people have loved onsen since ancient times for the comfort they bring to mind and body. We introduce the beauty benefits and anti-ageing effects offered by hot springs while examining the relationship between the Japanese people and onsen.

Professor Onsen’s Top Hot SpringsMatsuda Tadanori

Japan is blessed with over 3,000 onsen (hot-spring) areas, but here we look at 12 specially selected by Matsuda Tadanori, a leading expert who has been dubbed “Professor Onsen.” These are hot spring destinations whose invigorating waters and age-old traditions set them apart.

Wacoal Lingerie: In Pursuit of the Ideal Figure

Lingerie today is about more than just showing off a shapely figure. More and more women are looking for undergarments that also bring health benefits, such as improving posture. Japanese manufacturer Wacoal has been at the forefront of this trend toward developing lingerie that is both flattering and functional.

Five Places to See Autumn LeavesNippon.com Staff

Just like the "cherry blossom front" in spring, the Japanese enjoy following the "fall foliage front" as it travels down the archipelago in the fall. Here are five selected locations to see the autumn leaves at their most vibrant. Daisetsuzan, before the snow falls. Early in the fall, people start looking forward to colorful leaves. Reds and oranges spread first across the mountain Asahidak…

The Fair Face of Japanese Beauty

The old Japanese saying, “a fair complexion hides seven flaws,” attests to the high regard the Japanese have for a light skin tone. Even today, amid the ebb and tide of makeup trends both domestic and foreign, women continue to pursue a pale ideal of beauty. This article looks at the origins and evolution of conceptions of skin beauty in Japan.

Nailing a Fashion Trend

The past decade has seen an explosion of interest in nail art among Japanese women. The number of nail salons and schools to train the “nailists” (as they are called) has skyrocketed. Here we take a look at this growing fashion trend.

The Evolving Face of the Japanese

A beautiful face might seem eternal but standards of beauty change over time. Japan in recent years has idealized the “small face” (kogao) for both women and men. Professor Harashima Hiroshi discusses how facial characteristics have changed in Japan in line with societal changes and evolving ideas about beauty. (Interviewed by Kōno Michikazu.)

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