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An Explorer of Japanese Style

Tokyo is far from the established fashion capitals of the world, but the styles seen on its streets continue to attract global attention. We interview an American woman whose fascination with uniquely Japanese looks brought her to the country more than a decade ago; she has been involved in the fashion scene in Japan ever since.

How Can Harajuku Get Its Groove Back?

Harajuku in Tokyo is known around the world as a street-fashion Mecca. Yonehara Yasumasa has kept a close eye on the neighborhood’s street life, snapping photos with his Cheki instant camera. Here he speaks his mind about how commercialism has dulled the Harajuku style and what it will take to revive youth culture there.

Models Just Like Us

Despite the ongoing downturn in Japan’s publishing industry, one fashion magazine is thriving: Popteen, a lifestyle monthly for young women that enjoys a circulation of 420,000. Who exactly are the “reader models” that have been the key to its popularity?

Behind-the-Scenes Look at a “Popteen” Cover Shoot (Video)

Popteen is one of the leading magazines for young women who are into the vibrant style of Japan’s gyaru subculture. We visited the studio where the cover for the New Year’s issue was being shot for a behind-the scenes look at Kumikkī, Mizukiti, and Pikarin—the trio of kimono-clad amateur models featured on the cover.

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