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Refining Hospitality: “Omotenashi” and Foreign Visitors to JapanŌtsuka Tomohiko

Japan is opening its doors wide to foreign travelers, with the aim of welcoming 40 million international tourists annually by 2020. Yet many visitors from religiously diverse Southeast Asia can stumble into the shadows of the nation’s widely touted hospitality. A journalist reflects on the state and true meaning of Japanese omotenashi.

Japan’s Foreign Visitors Top 10 Million for the First Time

The number of foreigners visiting Japan annually surpassed the 10-million mark in 2013, setting a new record. Now Japan aims to build on this success in a bid to become a top global tourist destination.

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