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Mario Mimics Hit the Road in Shibuya (Japan in Photos)

Maricar go-karts line up in the streets of Shibuya, Tokyo. The company offers the opportunity to drive its rental vehicles dressed as Mario, Luigi, and other video game characters, a popular service with international tourists. However, Nintendo is not happy about the use of its intellectual property. It filed a suit with the Tokyo District Court in February, seeking to bring an end to the ser…

Universal Studios Parks to Open Nintendo Areas (News)

Kyoto, Nov. 29 (Jiji Press)—Nintendo Co. and Universal Parks & Resorts said Tuesday that Nintendo-themed areas will be added to Universal theme parks in Osaka, western Japan, Orlando and Hollywood. The new areas will have multiple attractions featuring Mario and other Nintendo game characters, making guests feel as if they are playing inside their favorite games, the two companies said. …

Tokyo Game Show 2016: The Dawn of the VR Era?

A roundup of some of the games drawing most interest at one of the world’s biggest game shows.

Wonder Festival 2016 (Photo Gallery)

The biannual event brings together creators and fans of figures and models in a showcase of the latest additions to popular series, limited edition items, and original creations from manga, anime, and video games.

“Dragon Quest Museum” Celebrates 30 Years of Classic RPG

Since the release of the first Dragon Quest game in 1986, there have been 10 installments in the main series and numerous spin-offs. An exhibition in Shibuya, Tokyo, looks back at three decades of the series that changed Japanese gaming.

Timeline for July 2016

The House of Councillors election is held, Emperor Akihito reportedly expresses a wish to abdicate, and cultural phenomenon Pokémon Go is launched in Japan. These are the leading news stories of July 2016.

“Dragon Quest” Theme Rings Out on Shibuya Trains (Video)

From July 5 to September 12, the overture from Dragon Quest is warning passengers that trains will depart on Shibuya Station platforms.


The Akihabara district in Tokyo, once famous for electronics, is now a center for video games, anime, and other pop culture as well. Visitor will find maid cafés, cosplay devotees, and an abundance of specialty shops devoted to interests like figurines and manga.

Video Games: A Winning Strategy for JapanHirabayashi Hisakazu

Japan’s video game producers have lost their former global lead. But in some respects the industry is doing fine. Japanese firms would do well to focus on role-playing games, a genre in which they excel.

Smartphones Bring New Golden Age for Japan’s Games IndustryShin Kiyoshi

Smash-hit titles like Puzzle and Dragons and Monster Strike have made Japan’s mobile gaming market the largest in the world. Most of the games are free, but low-priced extras in the form of in-game purchases provide hefty profits for developers.

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