Japan’s New Car Sales Rise by 3.3% in 2025
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Statistics published by the Japan Automobile Dealers Association and Japan Light Motor Vehicle and Motorcycle Association show that a total of 4,565,777 new cars were sold in Japan in 2025, in a 3.3% year-on-year increase. Kei-class (minicar) vehicle sales rose by 7.0% to 1,667,360, and sales of standard vehicles (passenger cars and cargo vehicles, excluding minicars) climbed by 1.2% to 2,898,417.
Daihatsu bounced back with a 46.2% rise in sales in 2025 after a disastrous 2024, when it suffered a 38.3% slump after a major testing scandal. Toyota enjoyed a solid 4.1% increase, as five of Japan’s major automakers boosted sales over the year. However, Nissan, which is contending with management issues and a tarnished brand, saw sales drop by 15.2%, while Honda’s also fell by 7.3%.
2025 New Car Sales by Major Brand
| Annual Sales (Year on Year Change) | |
|---|---|
| Toyota/Lexus | 1,501,050 (+4.1%) |
| Suzuki | 728,952 (+1.0%) |
| Daihatsu | 535,919 (+46.2%) |
| Honda | 619,437 (-7.3%) |
| Nissan | 403,105 (-15.2%) |
| Mazda | 149,526 (+5.3%) |
| Subaru | 111,297 (+7.5%) |
| Mitsubishi | 117,874 (-1.3%) |
| All brands | 4,565,777 (+3.3%) |
Created by Nippon.com based on data from Japan Automobile Dealers Association and Japan Light Motor Vehicle and Motorcycle Association.
Data Sources:
- Data on sales of standard vehicles (Japanese) from Japan Automobile Dealers Association.
- Data on sales of minicars (Japanese) from Japan Light Motor Vehicle and Motorcycle Association.
(Translated from Japanese. Banner photo: Toyota Chairman Toyoda Akio with a luxury Century concept car at the Japan Mobility Show in Tokyo on October 29, 2025. © Jiji).