Japanese Figures: More than Just a HobbySociety Culture
Figures and scale models come in a wire range including characters from manga, anime, and video games, as well as specimens from outside the world of pop culture. These two- and three-dimensional replicas balance realism and imagination. According to Miyawaki Shūichi, president of the figure manufacturer Kaiyōdō, the perfect equilibrium between manga and the real world is around what he calls “2.8 dimensions.”
Caramels and other packaged sweets used to offer figures as special hidden prizes. Known as shokugan, these products were purchased as much for the thrill of discovering what figure waited inside as for the candy. Later, tiny collectables began to be used as promotional schemes by soft drink makers and were also staple fillers for snackmaker Furuta’s popular choko eggu (chocolate egg) series. According to data from the Yano Research Institute, in 2013 this had grown into a ¥30 billion industry including all sorts of creations.
Figure manufacturers generally specialize, with scenes from hit movies, manga and anime characters, celebrities, famous architecture, types of transportation, and food topping the list of popular genres. However, the variety of figures available in Japan and overseas runs the gamut of category and form. Palm-sized creations a few centimeters tall and standard desktop sizes are available, as are specially produced giant-sized replicas.
Figures can be easily purchased directly online from manufacturer sites and other vendors. However, many fans prefer to visit a shop and see items up close before buying them. Depending on the store, customers can inspect figures displayed in glass cases or pick them up for closer inspection, with the latter preferable to collectors who place a premium on scrutinizing a piece’s level of detail.
A popular spot for lovers of figures and other subculture is Nakano Broadway, a four-story shopping center outside the north exit of Nakano Station in western Tokyo. The establishment houses a wide variety of shops peddling manga- and anime-related items. It is also home to Bar Zingaro, a pop art café produced by famous artist Murakami Takashi.
Another center for figures is Tokyo’s Akihabara district, which boasts several specialty shops including the Volks Akihabara Hobby Paradise, Kaiyōdō Hobby Lobby Tokyo, and the longstanding Kotobukiya Akihabara.
Hooked on Gacha
Vending machines are another go-to source for figures. For ¥100 to ¥200 these contraptions, known as gacha from the sound they make when dolling out their goods, dispense capsules containing small figures or scale models. As customers are unable to choose which figure they get, attaining a sought-after collectable may require multiple attempts. One common way around this dilemma is to trade unwanted or multiple items with friends or to search for rare specimens on the Internet.
According to Miyawaki, figures have the ability to “tell a story.” While collecting them is not for everyone, there is a strong appeal to those able to tune in to the tales that reproductions convey.
(Banner photo courtesy Carlos Emmanuel.)
Cosmania 2013 doll: Carlos Emmanuel
Gacha capsules: Kumiko