Writtenafterwards

Established in 2007 by the designers Yamagata Yoshikazu and Tamai Kentaro, who met while studying at an art college in London. (Tamai left the brand in 2009.) Building on the idea that fashion design is “a facet of humanity and a way to craft popular trends,” they propose fashion as a communication tool having educational, social, cultural, and environmental perspectives. In 2005 Yamagata graduated from the University of the Arts London Central Saint Martins College of Art and Design with a major in womenswear design. Received awards in three categories at ITS#3, an international fashion competition in Italy aimed at final year students of fashion design schools and young designers. Yamagata launched the brand after working as a design assistant for John Galliano. His 2012 spring/summer collection was presented in a secret show, the content of which was made known only to those who attended. (Photos: 2011 autumn/winter Ultimate Grown-Up Girlie Fashion collection, taken by Chikashi Suzuki [top] and Kanako Sasaki [middle].)

http://www.writtenafterwards.com/

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