Doing Business in China: A Japanese Retailer Puts Down Local Roots

Every spring Saegusa holds a cherry-blossom-viewing party with members of the local staff in Chengdu. (Photo courtesy of Seven and i Holdings)

Opening ceremony at a Chengdu Ito-Yokado sports festival: More than 20,000 people take part in this major event. (Photo courtesy of Seven and i Holdings)

Ito-Yokado stages events on special occasions, such as the “American Fair” held to mark US First Lady Michelle Obama’s visit to China in March 2014. (Photo courtesy of Seven and i Holdings)