UOTSUKA Jinnosuke Born in 1956. After studying agriculture at university, spent 18 months running a motorcycle shop, followed by 10 years as the owner of a second-hand goods shop. Following up on this experience, he turned his attention to food culture and proposed unique ways to use food as part of a waste-free lifestyle. Numerous published works include Reizōko de shokuhin o kusarasu nihonjin (Japanese People Spoiling Food in the Refrigerator) and Tabemono no koe o kike! (Listen to What Your Food Is Saying!).