Love Hotels Clean Up Their Image

A sign listing room amenities. (Photo courtesy of Kim Ikkyon.)

Another reason that love hotels jettisoned an over-the-top style was simply that it was cheaper to opt for a simpler design. And finally, as the third factor, there was the fact that women were increasingly the ones to select a love hotel.

An array of items available for female guests at a love hotel. (Photo courtesy of Kim Ikkyon.)

Signs listing the room prices. A couple can spend the night at a love hotel for around the same price as a single room at an ordinary hotel.