The Enterprising Village at the Heart of the “Yuzu” Boom

A forest leads to the processing plant, which is open to visits.

Kōchi Prefecture’s regional take on sushi, featuring sushi rice made with yuzu juice and topped with wild and cultivated vegetables.

Yuzu no Mura ponzu soy sauce (left) and Gokkun Umaji-Mura, a soft drink made from yuzu and honey (both produced by JA Umaji agricultural cooperative).

Umaji’s organic yuzu.

Tōtani Mochifumi inspects a load of yuzu on its way to market.