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After opening its first branch in Taiwan, Ichiran saw a line that lasted almost two weeks. The photo taken on the day of opening, June 15, 2017. (Courtesy Ichiran Taiwan)
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Ichiran’s unique seating style intrigued many Taiwanese customers at first. (© Cheng Chung Lan)
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Despite having a higher cost, Ichiran insists on shipping its soup by air from Japan every day to ensure the original taste. (© Cheng Chung Lan)
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The taste of tonkotsu ramen is constantly promoted, with plenty of information at the entrance. (© Cheng Chung Lan)
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After stabilizing its operations in the Taiwanese market, Ichiran handed over the positions of store manager and assistant manager to local staff. (Courtesy Ichiran Taiwan)
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Ichiran’s ramen souvenirs are loved by the Taiwanese, with a Lunar New Year set featuring Taiwanese cultural influences available. (© Cheng Chung Lan)
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