Chiikawa Goes Global: “Kawaii” Characters Make It to the Top

From the press release for the Chiikawa Restaurant in Tokyo’s Ikebukuro. (Courtesy The Guest Café and Diner; © Nagano/Chiikawa Committee)

Chiikawa merchandise released in collaboration with the MLB season opener held in Tokyo on March 7, 2025, at Tokyo Skytree Town. (© Kazuki Oishi/Sipa USA via Reuters Connect)