G-Shock Watch Granted 3-D Trademark for Iconic Shape

There is only one surviving first-generation G-Shock at Casio’s head office. (© Nippon.com)

Matsumura helped push the G-Shock’s three-dimensional trademark registration. (© Nippon.com)

The image at left is the blank three-dimensional image that was successfully registered. Because Casio filed with a basic black and gray image, differences in color and material will also be covered. To the right is a first-generation DW-5000C model photographed from the same angle. (© Casio Computer)

The top-left watch is the first-generation model, while the rest are all subsequent variations on the design. (© Nippon.com)

Yonekura was responsible for gathering the survey results and application materials. (© Nippon.com)

The Kikkōman tabletop bottle (Reg. 6031041) is to the left, and the Yakult plastic container (Reg. 5384525) on the right. (Courtesy J-PlatPat)

Kinoko no Yama (Reg. 6031305) is to the left and Takenoko no Sato (reg. 6419263) is to the right. (Courtesy J-PlatPat)

The Super Cub (reg. 5674666) can be seen running worldwide. (Courtesy J-PlatPat)

Yonekura and Matsumura at the Casio headquarters showroom. (© Nippon.com)