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The Cub F released by Honda in 1952, an auxiliary engine for bicycles, featuring a white fuel tank and a red engine that became widely beloved. (© Ōya Yūichi)
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The first Super Cub, the C100, was released in August 1958. At the time, the average starting monthly salary for a company employee was about ¥8,500, yet the Super Cub was priced at ¥55,000. Despite this, it sold like hotcakes. (Courtesy of Honda)
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In 1963, Honda launched its iconic “Nicest People” campaign in the United States. The advertisements, which appeared regularly in prestigious magazines such as Time, Life, Look, and the Saturday Evening Post, began in print and expanded to television commercials in 1964. (Courtesy of Honda)
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Honda’s Kumamoto Factory, where Super Cubs for the Japanese market are produced. (Courtesy of Honda)
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The CT125 Hunter Cub, one of the best-selling bikes in Japan’s 125cc class. Its rear cargo space makes it popular among users for camping and touring. (© Ōya Yūichi)
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In 2010, Honda launched the Wave 110i AT in Thailand, equipped with an automatic transmission similar to that of scooters. The Wave series, first introduced in Thailand in 1995, became a hit thanks to its modern and stylish design. (© Ōya Yūichi)
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In 2017, a ceremony was held to commemorate the milestone of 100 million Super Cubs produced worldwide. The event showcased Super Cub models manufactured in various countries, including Brazil’s Biz 125. (Courtesy of Honda)
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Honda has released collaboration models with other companies on several occasions, including a special edition to commemorate the 50th anniversary of Sanrio’s popular character Hello Kitty. (Courtesy of Honda)
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