Hakuba: Nagano Ski Resort Follows Its Own Vision in Capitalizing on Inbound Tourism Boom

The town of Hakuba and the three snow-covered peaks of the Hakuba Sanzan in March 2025. (© Pixta)

Visitors to Hakuba

Skiers from around the globe enjoy the powder at Hakuba Happō-One Snow Resort. (© Nakahara Mieko)

International Visitors to Hakuba

Hakuba is dotted by small-scale hotels and family-run lodgings. (© Pixta)

The giant swing at Hakuba Mountain Harbor. (Courtesy Iwatake Mountain Resort)

A guest takes in the view of Lake Aoki while cooling off after time in the sauna. (Courtesy Zukutochie)

A guest at Iwatake Mountain Resort walks a dog past skiers at the top of the ski slope. (© Nakahara Mieko)