Japanese Matcha Taking the World by Storm

Visitors joining in a tea ceremony at the Tea Museum, Shizuoka. (© Kume Chikuma)

Visitors to the museum can also try grinding tea leaves in a special stone mill. (© Kume Chikuma)

Exports of Tea Including Matcha

Primary Importers of Japan’s Matcha and Other Tea

Ōishi shows off his brick kilns used to dry tencha for matcha. (© Kume Chikuma)

Tea fields in Yame, Fukuoka, before being covered for tencha cultivation. (Courtesy Ōishi Tea Factory)

Ōishi Ken’ichi (front row center, in the black shirt) welcomes international tourists at his farm’s sales shop and cafe. (Courtesy Ōishi Tea Factory)

A popup event in the United States using the matcha maker. Drinks made with fresh-ground matcha are increasingly popular. (Courtesy World Matcha)