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Grilled beef tongue, served with barley rice and oxtail soup.
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Tongue grilled over a charcoal fire by an experienced chef.
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Zunda mochi, made from the best-quality edamame. (© Tamazawa)
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Zunda smoothies have rich edamame flavor. (© Tamazawa)
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Leaf-shaped sasa-kamaboko are modeled after the family crest of the Date lords of the Sendai domain. (© Abe Kamaboko Shop)
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Hyōtan-age come garnished with either regular or spicy ketchup. (© Abe Kamaboko Shop)
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The street is thronged with shoppers from early in the day. (© Sendai Morning Market Promotional Association)
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Shopkeepers attract customers with energetic cries and colorful wares. (© Sendai Morning Market Promotional Association)