Sugiyama Shinsaku

Professor emeritus at Shūjitsu University and part-time lecturer at Okayama Prefectural University. Born in Okayama. Worked in the consumer goods sector at both domestic and global companies before moving into academia. Held teaching and managing roles at the Tokyo University of Marine Science and Technology, Okayama University, Ritsumeikan University, and Shūjitsu University. Areas of expertise are marketing theory, brand strategy, and business strategy. His publications include Nihon jīnzu monogatari (The Story of Japanese Jeans) and Okayama no nōsanbutsu no burandoka o kangaeru (A Consideration of Branding of Agricultural Products from Okayama).