Facetasm
After graduating from Bunka Fashion College, Ochiai Hiromichi (born in 1977) worked at the textile company Guildwork while at the same time working as an assistant for NGAP (artists that work on everything from clothing to furniture and interiors) before launching his brand Facetasm in autumn/winter 2007. Prior to presenting his 2012 spring/summer collection in his first runway show at Versus Tokyo, an event on the last day of Tokyo Fashion Week, Ochiai had been introducing his collections with an exhibition-style event. The collection’s theme “To be crucially free” pursues the “here and now” characteristic of our time. The true-to-life freedom felt by young people in Tokyo today is expressed in the layered prints and combinations of ethnic and traditional elements.
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