Matohu
Established by Horihata Hiroyuki and Sekiguchi Makiko in 2005. After studying apparel design together at Bunka Fashion College and working for some time as patterners, they went over to England. They gained experience designing a collection in England from 2003 and then launched Matohu a year after their return to Japan in 2004. In 2009 the pair received the twenty-seventh Mainichi Fashion Grand Prix for Best New Designer and Shiseido Incentive Award. Their brand name, Matohu, has two meanings, “dressing” and “restraint,” which fittingly convey their concept centering on the Japanese sense of beauty toward clothing and also a sense of restraint, allowing oneself to mature, and not consuming something hastily and throwing it away. They presented their 2012 spring/summer collection, based on the theme utsuri (reflection), at their new shop in Omotesando, which opened in July 2011.
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