Aoyama Seiichi, president of Seven-Meal Service. Joined Seven-Eleven Japan in 1981, holding various positions before starting his present job in 2010.
A recent advertisement in national newspapers for the new delivery service. Customers order items online, by telephone, or fax for delivery the next day (or the same day for some items). Delivery is free for orders of ¥500 or more and the service operates all year round.
Seven & I Holdings has entered into partnerships with several local communities on projects to support seniors.