How Can Harajuku Get Its Groove Back?

Model and pop star Kyary Pamyu Pamyu goofs off for the camera.

YONEHARA YasumasaEditor, creative director, and photographer. Born in 1959 in Kumamoto Prefecture. Began tracking the gyaru (girl) subculture in and around the Shibuya area of Tokyo in 1995 as the creative director of the magazine Egg. He later created the photo-contribution magazine Aufoto (Out of Photographers) and the magazine Smart Girls. His focus remains the street fashion of young women in Tokyo. His photography and other activities take him to the United States, Europe, and other areas around the globe.

Models Takechi Shiho (left) and Nakata Kurumi.

The model Una shows off an eclectic look.

Yamauchi Ayumi punked out in an elevator.

Mikami Misaki on a shopping street in Harajuku.

From left to right: models Shirakami Moemi, Akira, and Machiko.

Clockwise from top left: Aoyanagi Fumiko, Tanaka Rina, Murata Saki, Yura, Seto Ayumi, Ochiai Saori.

Yonehara’s photos featured in this article are selected from those not released in his book Harajuku Kawaii!!!! Girls (published by Gain).