“Randoseru” Backpacks Shed Childish Image as They Win Global Fans

First-grade students with their shiny new randoseru. © Pixta

Getting ready for school. (Ekaki/Pixta)

Aeon Retail employee Yamashita Yoshinori introduces this year’s randoseru lineup. © Doi Emi

Randoseru for men at La Rinascente department store in Milan. (Photograph courtesy of Ohba)

Japanese-made randoseru at Mono, Haneda Airport.　© Doi Emi