Hello Kitty at 50: Cute Simplicity a Winning Formula for Sanrio

Hello Kitty celebrates her half century in 2024. (© 2023 Sanrio)

Sanrio Performance

Hello Kitty appears at a Major League Baseball match between the Los Angeles Dodgers and the Seattle Mariners, making the ceremonial first pitch in Los Angeles on August 19, 2024. (© Jiji)

Sanrio CEO Tsuji Shintarō poses with Hello Kitty in October 2009. (© Jiji)

Hello Kitty designs over the past 50 years. (© 2023 Sanrio)

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