Escaping Boredom: Toyota’s Pursuit of the Hearts of Car Lovers

Akio Toyoda (left) talking with his teammates at the Nürburgring 24 Hour Endurance Race. Taking the steering wheel himself, he participates under the name of Morizō. (May 22, 2009, Germany) © Kyōdō

President Toyoda Akio explains the company’s electric vehicle strategy on December 14, 2021, in Tokyo. (© Jiji)

The “GR Yaris RZ “High Performance Morizō Selection”” was announced in June 2021. It is a special car limited to Toyota’s car subscription service “KINTO”. Photo courtesy Toyota

Photo from Toyota HP (© Jiji)